Journal
Every alchemist kept a journal: the working notes, the failed experiments, the observations that eventually became the formula. This is ours.
The Journal is where we think in public: strategic foresight, branding notes, formulation science, and the occasional dispatch from the markets we work in: the GCC, France, Africa, and the US. No recycled listicles, no agency filler. If we publish it, it's because we'd want to read it ourselves.
- Strategy & Foresight Market signals, trend analysis, and the thinking behind where categories are headed next.
- Branding & Identity Notes on positioning, naming, and what makes a brand actually stick.
- Formulation & Science Inside the lab: ingredient trends, regulatory shifts, and the science behind what's on shelf.
- Market Notes On-the-ground observations from the GCC, France, Africa, and the US: what's translating across markets, and what isn't.
Loading…